Exhausted All Day.
Wide Awake All Night.
And You've Already Tried Everything.

The reason nothing has worked isn't your willpower or your stress — it's that every approach you've been given addresses the symptoms of insomnia, not the mechanisms driving it. Watch the video below. 👇

Clinician-Led Program

Peer-Reviewed Research

No Obligation Strategy Call

Watch time ~10min

Find Out What's Keeping You Awake →

45 minutes. A clinical conversation, not a sales call.

Helping Working Professionals Across the USA Rebuild Sleep

From 2–4 Hours a Night… to Stable, Predictable Sleep

Caroline, 54

"Back to consistent 7 hour nights"

''Before I found Ashwin and Still Nights on Facebook, my sleep was honestly ruining my life... Now I'm waking up feeling like myself. ''

Caroline, 54, Marketing Director

United States

Mike, 47

"Now falling asleep in 10 mins"

''I tried medication, I tried apps, I tried countless tips online, but nothing worked for long. Working with Ashwin completely changed everything...''

Mike, 47, Small Business Owner

United States/United Kingdom

Dawn, 58

"Personalised approach that finally worked"

"I used to think I was just a bad sleeper. I was constantly tired and thought this was just how things would be. But now I feel clear headed."

Dawn, 58, Interior Designer

United States

See If You Qualify

We take on a limited number of new clients each month so every plan gets real clinical time.

What to expect on your call.

A calm, no-pressure call to understand your sleep and map your next steps.

Identify Root Cause

We’ll pinpoint the specific habits and sleep patterns that are quietly reinforcing your insomnia.

Build Your Blueprint

We'll build a customized sleep reset plan tailored to your insomnia pattern and goals.

Decide Next Step

If we’re a fit, we’ll outline support options. If not, you still leave with clarity.

What Has To Change If You Want To Fix Chronic Insomnia

Your insomnia persists because sleep symptom management and mechanism-based treatment are two different categories of intervention. Until now, you've only been offered the first one. To finally see improvements, you need to target the following mechanisms.

Fragmented Sleep Pressure

Your body builds sleep pressure throughout the day. Insomnia fragments this system, causing your body clock to misfire, making you tired when you need to be alert and awake when you need to sleep.

Conditioned Wakefulness

After months of lying awake, your brain has learned to associate your bed with alertness. This is classical conditioning and it runs automatically every time you lie down, regardless of how tired you are.

Cognitive Hyperarousal

For high-functioning professionals, the monitoring system that makes you effective at work doesn't switch off at night. At 3am, it finds something to solve and the monitoring itself keeps you awake.

These mechanisms are reversible. Clinician-guided, sleep-type-specific CBT-I, applied precisely to your specific pattern addresses all three. That's what the strategy call is designed to map out.

Who This Programme Is Designed For

We work with a small number of new clients each month, specifically because the personalisation process requires real clinical time. Before booking your strategy call, it's worth knowing whether the programme is the right fit for your situation.

This Is For You If

You're a working professional in your 30s, 40s, 50s, or early 60s, managing a career alongside chronic insomnia.

Your insomnia has persisted for at least three months, and you've already tried to fix it without lasting results.

Sleep loss is affecting your performance at work, your energy in the evenings, or your presence with the people who matter to you.

You want clinical oversight from a specialist clinician, not a self-guided app or workbook you complete alone.

You want to address the mechanism behind your insomnia for long term improvement, not just keep managing the symptoms.

This Isn't The Right Fit If

You're looking for a quick fix, a single supplement, or a one-week solution to chronic insomnia.

Your sleep loss isn't significantly affecting your work, energy, or daily responsibilities

You can't commit to a plan — the work requires dedication to produce long lasting change.

You're currently experiencing an undiagnosed primary sleep disorder (such as sleep apnoea or severe restless legs) that needs medical evaluation before behavioural treatment.

You'd prefer a passive app or programme over direct clinical guidance.

If most of the first list applies to you, the strategy call is the right next step.

Common Questions Before Booking

I've already tried CBT-I and it didn't work for me.

Generic CBT-I tools — apps, workbooks, and self-guided programmes — are not the same as clinician-guided, sleep-type-specific CBT-I. The mechanism matters. The personalisation matters. Applying the wrong technique to the wrong pattern at the wrong time is why generic approaches produce mediocre results. That is not a failure of the therapy — it's a failure of the application.

I've had insomnia for years. Is it too late?

The nervous system is not concrete. It learns — which means it can unlearn. The duration of insomnia does not determine the outcome. The precision of the approach does. Clients who have managed insomnia for ten or more years have completed the programme successfully.

How do I know this will work for my specific sleep issue?

Whether you struggle with falling asleep, staying asleep, early waking, or a combination of these, the process is personalised based on your insomnia type. Once you book, you'll be sent an assessment to determine your insomnia type. On the call, this will be used to dig deeper and personalise an effective strategy based on your exact sleep habits, background, and triggers.

I'm worried the strategy call is just a sales pitch.

The strategy call is a 45-minute clinical conversation. At the end of it, you will know exactly which type of insomnia is driving your pattern and what approach is most likely to resolve it — whether you work with Still Nights or not. If the programme is not the right fit for your situation, you will be told that directly.

How long before I actually start sleeping better?

Most people notice improvements within two weeks. As you progress, so does your sleep. By the end of a program, you will have a predictable system that you can rely on to get quality sleep.

Still weighing it up? The strategy call below is the right place to ask — no obligation to continue afterward.

Ashwin Whitelaw

Bsc, RPSGT, CBT-I Practitioner, Published Sleep Researcher and Clinician

"You’ve spent enough nights frustrated, exhausted, and searching for answers. I know how isolating chronic insomnia feels."

As a published researcher with nearly a decade of experience in clinical sleep medicine, I've spent years helping people rebuild their sleep and their lives. We don't use guesswork. We use tested, science-backed methods tailored entirely to your specific sleep patterns.

With Still Nights, you’ll finally have a clear, personalised path forward built for real life. Take the first step toward sleep you can trust again.

Exhausted All Day.Wide Awake All Night.And You've Already Tried Everything.